Cloud Pink Colour Inspiration

Our cloud pink colour is inspired by dusky shades of rose, old-fashioned ice cream parlour-inspired faded pinks and on trend rose gold, making for the perfect sophisticated mood-enhancing colour.

It’s official: pink is losing it’s gendered connotations. It evokes so many feelings that everyone can relate to, from joy to comfort. These days, with things being difficult, we need plenty of hugs, warmth and comfort.

The power of pink has proved remarkably resistant to the fickle fads of fashion. The new-generation neutral is bringing fresh warmth, depth and sophistication to contemporary interiors and works when you want a versatile, neutral shade that softens any space. It appears in nature, in flowers and in sunsets.

I have had pink in my home now for decades from milky subdued marshmallow to flamingo. But the overriding design ethos was to find just the right shade of pink for the first collection, one that would look both modern but could stand the test of time. I started by collecting up all my favourite pink hues from my adored rose gold Converse to my vintage enamel laundry sign and tin. I then matched up all the pinks using Pantone swatches.

The result? A Cloud pink colour that combines the simple chic of ecru and the vivacity of a classic pink. A nod both to the modern-day millennial pink hue and old fashioned delicate dusky shades of rose. Cloud pink, a sophisticated modern romantic shade of pink.

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